Dr. Lise VanSusteren
Brand and Website development for world-renowned psychiatrist Dr. Lise VanSusteren.
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PROJECT
Dr. Lise VanSusteren
TIMELINE
November 2019 - February 2020
PROJECT SETTING
Individual – Working With a Client
TYPE OF WORK
BRAND STRATEGY, UI/UX DESIGN, & WEBSITE DEVELOPMENT
END PRODUCT
FULLY RESPONSIVE WEBSITE – WEB, TABLET, MOBILE
Notes + Updates
This project was to establish the personal brand and digital presence of the world-renowned phsychiatrist Lise VanSusteren. This website was meant to house relevant news, media, and marketing information for Dr. Van Susteren’s upcoming book release.
The goals of this project were clear – to give Dr. Lise Van Susteren a personal brand that was inviting and vibrant, as well as to create an easily navigable UI that allowed users to quickly find any and all of Lise’s material.
Working with Dr. Van Susteren, we achieved all of the goals originally set forth. We created a warm and welcoming brand that had a lot of personal touch and highlighted Dr. Van Susteren’s personal signature. Additionally, we opted for hand drawn illustrations and icons integrated into the User Interface (UI) to make for a User Experience (UX) that felt very human and welcoming.
